Playbook · 20 pages
The Expansion Revenue Playbook
How elite CS teams drive 120%+ NRR. Multi-thread sequencing, exec-sponsor mapping, and the four expansion motions ranked by ROI.
The four motions
1. Seat expansion (lowest CAC, fastest) 2. Cross-sell into adjacent teams 3. Platform up-tier 4. Enterprise contract restructure
When to run each
Map account stage, sponsor relationship, and product depth to the right motion. Stop running cross-sell on accounts that haven't hit second value.
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20 pages of executive-grade frameworks, templates and step-by-step plays. Use it tomorrow.